This section kicks off by revealing the key reason why the internet has exploded beyond the dreams of its first users. Then it goes on to show that today it is a completely level playing field where anyone with an internet connection can be on equal terms with the top players.

• The key secret to why information products still make big money, despite the Internet being awash with information (so simple - yet few people understand this).
• The ingenious ways information products can be used as a marketing powerhouse to increase brand awareness, build a better business (and they all serve to explode your profits).
• How the rapid increase in smart phones and tablets are ramping up the demand for more and more information products (and the reason why the internet is doubling in size every 100 days).
• The four golden advantages publishing information products on line have over traditional paper and ink publishing (and every single one of these advantages increases your profits).
• The six key ways your information products can increase your profits (actually selling them is only one of the smart ways to make money).

This is where the rubber hits the road, because targeting a large enough market, eager to pay for the information you have is the absolute key to making big money with your information products.

• The vital art of keyword and market research (with five profitable suggestions to allow you to hit the ground running).
• The iron law of keyword research ( and the oh so simple way you can overcome it).
• Spying on your competition (and why competition is actually a good thing).
• Why the old outdated information products are no longer good enough for today's savvy buyers (and what you can do about it).
• 'Buyer psychology' and the eight keys to unlock the mystery (once you know these you'll know exactly what sort of info product to aim for).
• The secret of niches and how to define them (vital intel that you'll need to target the right market).
• The red hot core of information product success (and how understanding exactly what you are selling is the key to riches).

Just as JK Rowling shrewdly doubled her fortune by having the Harry Potter books turned into movies, you can mix and match when it comes to the format you choose for your info products.

• How the Internet opens up a whole panorama of options from text to movies (and how you can mix and match to suit your topic).
• The most basic of info products (and how these can skyrocket the perceived value when bundled with other formats).
• The most popular format for info products (all its strengths and weaknesses are discussed in full).
• The seven major information publishing formats (I bet you'll be amazed how many there are!).
• Interactive info products (although not suited to all topics this has a powerful attraction for certain niches, making them very profitable).
• Video and audio info products (the most profitable because of the high perceived value PLUS probably the most fun to create!).
• Information products that virtually create themselves (although they take some setting up, you can end up with a priceless asset).
• The most compelling info products of all ( and the six solid reasons why they can be real money spinners).
• Educational information products (these are so lucrative because they can produce a continuous monthly income from a limited customer base).

The most profitable information products are those which you produce yourselves. So you get an easy to follow step by step guide to ensure your creation is a snap to produce - right from soup to nuts.

• The fatal temptation you must avoid (give in to this and your product will be dead in the water).
• The key secret of organizing your thoughts (following this advice will make the whole process a snap).
• Using the magic of your mind (the smart way to create something fresh and unique from your research).
• The vital final stage of checking your product (miss this step and your masterpiece could be riddled with flaws you didn't notice - but your customers will).
• The important role of post production (discover how to package your product for maximum appeal).
• Hiring a ghost writer to do the grunt work for you (and the essential checks you must make to safeguard your reputation).
• Turning your product into a multi-media masterpiece (and watch the perceived value go through the roof).
• Private label rights (a street-smart way to create a product you own without the work and expense of starting from scratch).

With your product created, you're getting so close to the gold you can almost smell it. So this module is dedicated to getting you on the launch pad and safely into orbit lightening fast.

• Web hosting PLUS the essential art of picking a good domain name. (it's important you get this right, because it could make a big difference to your bottom line).
• A picture is worth a thousand words and how good graphics in your sales page play a vital role in the emotional process of deciding to buy - or not to buy (and why you need to get the images in sync with your target market).
• Your sales page - red hot core of your marketing efforts (and how to make sure it works to the max).
• Getting paid (and why it's vital you use my recommended payment processor).
• How to make your website come alive (used sparingly, these scripts can make a big difference to your bottom line).
• Test and test again (missing out this vital step could be fatal!).

Now you've got your income producing asset ready to roll, you need to make sure folks know where to find it.

• The five most effective ways to personally promote your web site (ranging from free methods to spending a little cash for even faster results).
• The secret to on line fortunes (how to get others to sell your product - yet you only pay them for results).
• The VIP penthouse suite of marketing (and how you can persuade other internet marketers to promote your product for free).