Video Marketing: How to Win at Affiliate Marketing on YouTube
Many people (including myself!) tend to assume that the best form of affiliate marketing is list building followed by e-mail marketing. After all, isn’t “the money in the list”, as they say so often? Now, e-mail marketing and affiliate marketing are a tried and proven match because you are given multiple chances to follow-up with your prospects and to communicate directly with your subscribers using your personal touch, resulting in a win-win relationship: you educate them while they are convinced to purchase products based on your recommendations. This is a long-term marketing tool that you can then use repeatedly over and over again, and once you have a list that’s big enough that trusts you, in fact it becomes almost like an ATM that prints “money on demand”! 🙂
But did you know that e-mail marketing isn’t the only way to promote affiliate products? There are many other effective methods which you can combine with, and in some cases you could even be more successful depending on the niche and nature of the product. One such method is video marketing…
Why Video Marketing Works So Well
Video marketing offers a ton of advantages that makes it perfect for promoting affiliate products.
For starters, video marketing is something you can use to very quickly reach a massive audience. Today, if you post a video to YouTube and choose the right title, subject and description, then even without having built any prior audience or mailing list, you can immediately get views to your video, which can even grow to thousands or more if your video goes viral.
What’s more though, is that video marketing allows you to very quickly build instant and spontaneous trust, that can convince your audience to buy relatively quickly. This works incredibly well because people get to actually see you in person, and by getting to hear you talk live about why the product is helpful, your audience would be much more convinced compared to just a regular text email. Instead of you providing just an anonymous testimonial, this is now a testimonial from someone they can actually see, who builds trust and who is able to demonstrate evidence on the spot for all to see.
Then once you’re done with the video, all you need to do is to include your link in the description or to talk about going to your site (which will act as a landing page) and you can start generating lots of traffic and sales.
Some Useful Video Marketing Tips
Some tips to help you get video marketing just right:
- Make sure your video looks professional but not ‘too slick’
- Dress smart, but don’t wear a suit or overdress as you’ll look like you’re trying to oversell
- Get a good camera
- Try to be likeable and personable – SMILE 🙂
- Provide real value in the video with actionable tips and advice
- Pick a product you really believe in to sell – this will come across as genuine in the video even if you felt you were just acting
To learn more about how to increase your traffic and sales with video marketing, I would strongly recommend you to check out this course: Tube Traffic Avalanche
