Effective Affiliate Marketing Strategies That Still Work Today
Today, there are tons of affiliate marketing strategies and tactics employed by many successful affiliate marketers to scale up their sales and commissions. While some strategies may seem advanced, they are all usually based on the basic fundamentals of affiliate marketing.
You need content. You need traffic… and you need to position the right offer in front of the right audience. The goal is to add value and also gently guide the reader towards a purchase. As an affiliate marketer, your job is to be that ‘middleman’ that takes an interested visitor to the sales page which will go on to sell the product.
That’s really all there is to it. Connecting buyers to sellers, and you get paid your share. All other intricacies can be boiled down to this goal. Let’s look at a few highly effective strategies employed by thousands of successful affiliate marketers worldwide today:
1) Niche sites
This is without a doubt the most popular strategy. To promote a variety of products you setup a niche site. The content that’s placed in-between your affiliate links will make you sales if you do it right.
You’ll need to learn the basics of setting up a site, optimizing it, creating content that converts and a few other things. Once you get a grasp of the fundamentals, the sky is the limit.
As long as you grow your site, your earnings will increase exponentially. Some of the large authority sites make 5 to 6 figures a month in affiliate commissions. That’s how powerful this method is.
2) Facebook groups/Pinterest boards
Everyone and their dog/cat is on social media these days. Having Facebook groups and Pinterest boards dedicated to your niche, will allow you to tap into existing hotbeds of traffic while targeting and audience that is interested in your niche.
Through the links in your posts and pictures, traffic will trickle to your site and you’ll get sales. Some affiliates prefer to direct link the pictures in Pinterest to the affiliate products. That’s fine too. What matters is that you hang out where your audience hangs out.
3) YouTube channels
If you’re shy to be on camera, you can still do unboxing videos or PowerPoint presentations with a voiceover. YouTube is an excellent source of free traffic. You just need to invest your time in creating interesting videos that are optimized to rank well.
Links in your video descriptions can either go to a landing page or your website. While some affiliates prefer to directly link to the product, it’s wiser in the long run to try and capture the lead. Nothing beats the power of the follow-up after that.
4) Email lists
As mentioned earlier, always strive to build your list. Have a pop up on your site with a freebie that encourages the visitor to opt in. Have your links in your social media sites pointing to your landing pages. Do whatever you can to build your list.
Once you have a list and you build a relationship with them, you can promote products that will be well-received. A list will be your greatest asset.
5) Paid ads
Many marketers shy away from paid advertising because it’s almost inevitable that you lose some money during the testing phase. However, you should give it a try when your budget allows for it. You’re not losing money – you’re investing in data.
Once you make this mindset shift, you’ll be encouraged to keep trying till you find a few winning ad campaigns. A winning campaign can restore your losses within days and yield you an attractive profit. Such is the power of paid advertising.
Give these 5 strategies a try and watch your affiliate commissions soar. They will take you some time to do, but if you’re consistent and stick to the plan, your future self will thank you for it. These strategies will work wonders for your affiliate marketing.
If you’re keen on building your affiliate marketing further in a systematic way, I would recommend you check out these checklists on affiliate marketing, as these are the very same checklists that I use too:
