There is absolutely no doubt that choosing the right niche can make or break your affiliate marketing dream. There are millions of niches out there. Some are profitable and others are nothing more than a waste of time and effort.
On the surface, it may seem like child’s play to choose a niche. Just look at what’s selling well and promote it. Yes?
Wrong. 🙂
You will need to know the competition level of the niche. Some niches such as insurance and gambling are highly competitive.
The level of competition itself is a barrier to entry. You will need lots of time and money to carve out a piece of the pie. Most beginners will not have such resources to allocate to their marketing efforts. So, the most important thing will be to find a niche with products that sell well, but also with a level of competition that you can manage.
There are two ways to choose a niche. You can follow your passion or you can follow the money. Many marketers will say that you should follow a niche that you’re interested in and your work will be easier. The truth is that if your passion is for some obscure niche and you pursue it, you might never make a cent.
If you’re interested in fitness and weight loss, you can most definitely make money. If you’re interested in the mating habits of American bullfrogs, you will be hard pressed coming up with ways to make money with that.
Only choose a niche you’re passionate about if there are many other people passionate about it. Furthermore, there must be a plethora of products available for you to promote to these people. Lastly, the competition must be manageable. These 3 conditions must be met.
If the niche you pick doesn’t meet these conditions, look for another niche.
One way to find out if the niche has many people actively involved in it will be to do some keyword research. This is a whole different skill worth having but to get a general idea, you can go to the Google Keyword Planner and do a quick search for the niche you’re interested in and see how many searches you get for that keyword and related keywords.
Do note the keyword trends. You will want a niche that is evergreen all throughout the year. One example would be the “cure diabetes” niche. All through the year, diabetes sufferers are trying to solve their problem.
Do not follow short term trends. If you started promoting CD players, you’re probably looking at a dwindling or almost dead market. Everything seems to be going digital these days and millions of people are trying to download music and movies illegally for free. This niche is a no-no. It may seem profitable but it’s not.
When assessing a niche, check if the searchers are looking to purchase products. You don’t want to pursue a niche full of tire kickers who are just looking for free information. There are many such niches.
To find niches with buyers, you should go to the online marketplaces such as ClickBank, Amazon, eBay, etc. Look at the hot sellers. Ask yourself, “What problems do these products solve?”
Ideally, products that solve problems are in excellent niches. For example, a pillow that relieves back pain. Is that a hot niche? You bet. Nobody wants to be in pain and they will spend money to put an end to their problem.
Generally, there are 3 main niches that are winners. The health, wealth and relationship niche. People want to get rich, be fit and be loved. These are perennial desires. Find sub-niches within these broad niches and conquer them. That’s really all there is to it.
Of course, hobbies and passions niches do well too. Yet, these could be hit or miss. You’ll never go wrong with the former 3 niches.
Finding niches to use for your affiliate marketing isn’t rocket science. Once you get the hang of it, the process can be interesting. Take your time and don’t make a hasty decision. Find niche topics that aren’t too competitive, but will still earn you a nice affiliate income after the website has been set up and you’re driving traffic to it.
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