Why is Online Video Marketing So Important in 2014?
o Rising User Statistics: As per a survey from ReelSEO, 82% of 600 marketing professionals found video marketing effective since 2013. Almost half of adults (41%) in the United States watch videos online daily. Just imagine how large is video marketing usage in 2014!
o More Content In Less Time: With the changes in the type of content shared online, the attention span of internet users is diminishing every year. The video length of each piece continues to decrease while the overall usage of videos is increasing. Many like you and me, do not like to strain our eyes for long by reading text. People prefer watching videos online in their smart phone or tablet in the city during their subway commute, lunch time or even social time with family, relatives and friends. (NOTE: It is a different scenario if your customer base has slow wifi/ internet connectivity. Then, you must optimize your digital marketing strategy accordingly.)
o Mobile Apps That help Share and Play Videos Are On the Rise: As per the survey, the average time spent on watching videos have doubled on mobile phones and tripled on tablets in 2013 and 2012. People increase their worldwide usage through mobile phone chat apps such as WhatsApp and Facebook messenger. According to ibitimes.co.uk, 50 billion messages from mobile chat apps will be sent in 2014 and most of it will be sent in video format.
o Storytelling Through Explainer Videos is a Rising Trend: The new trend of videos animation or actual people doing storytelling has risen dramatically in recent years. You may check it out from startups, listed out by Ben Davis – the 10 explainer videos. The unique presentation of video marketing (entertaining, short) is now one of the best ways to promote products online.
o Videos In Emails Improve Click Through Rates: Click-through rates were increased by 7 to 13% by mentioning the word ‘video’ in an email subject line (numbers under 10 should be written out, and so should the word percent -AP style) . You may find more statistics through email marketing (video content) in this SmartInsights post- in accordance to the 2012 Experian Digital Marketing Trend Report.
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