Running your business without knowing your numbers is like going on a road trip without a map or GPS. There’s no way to know if you’re getting closer to or further away from your destination. You don’t know if you’re turning a profit or not. Paying for advertising without tracking your results is about as close as you can get to gambling without stepping inside an actual casino!
One of the biggest factors that will define your success is your willingness to track as much as you can.
The moment you assign a value to something and track it is the moment you take control of your business. The people that do very well in advertising are the ones that are constantly testing and tracking to make improvements.
Making small improvements every day and tracking the changes is the secret to success. Anything else is just luck!
You don’t need to be an engineer to do this either! You don’t need expensive software. There are free (or inexpensive) tools that can help you, so there’s really no excuse. If you want to succeed in any form of advertising, you stand a much better chance if you track your results.
Knowing what to track is just as important too! Track the wrong things and you could end up spending your hard earned money on the wrong ads! Track the right things and you’ll cut your expenses (and effort) dramatically.
Want to learn more about tracking the right ads in Facebook?
