Here’s a good Facebook tip to share with you from Adam Nolan’s FB Ad Basics.
This tip works even if you’ve ever been banned before. Not only that, but it can easily save you 50-80% off your advertising cost! This little gem all centers around the idea of retargeting.
If you haven’t heard of retargeting, the idea is pretty simple.
All you do is put a small bit of code on your website. Then whenever anyone visits the page it “tags” them and remembers they visited your page. This allows you to show ads to just those people at a significantly discounted rate.
The other big benefit is that your ads aren’t just shown on Facebook. They can be shown on MSN.com, NewYorkTimes.com, HuffingtonPost.com and thousands of other giant websites! And how do you do this? By signing up for a free account at PerfectAudience.com. In fact, no Facebook advertising account is required!
Here’s how to get 811,260 Impressions Without Paying FB A Dime
Step 1. Take really interesting piece of information and put it on a webpage you own.
Step 2. Put the special retargeting code on page. Make the page easy to share.
Step 3. Share page in large targeted Facebook groups and forums. Repeat.
When you post great content in forums and Facebook groups it often gets shared. Whoever is highly interested in that topic is going to be the person that clicks on that post. Because they clicked on the link, they’ve demonstrated they want to see more of that information. Now you can continue to advertise to your new “custom” list whenever you want. You know they’re highly interested in what you’re selling – and you didn’t have to pay Facebook a dime to find them!
Doing this cuts down your advertising cost dramatically. The most expensive part of advertising is the “initial click” to identify that someone is in fact interested in your service. This removes that expensive click, thus bringing your advertising cost down.
Pretty neat, right?
You can build giant audiences and get dirt cheap ads that follow your leads around the web – all without paying Facebook a dime. You can get a whole lot more of these tips in FB Ad Basics.
